“Introducing David”  


This faux-ad for Prometheus from Fox is a work of pure brilliance. The entire campaign, which I give an overview of here is extremely well constructed and is an example of a studio and ad agency understanding the audience for a film.

Tremendous work. I’m beyond proud that Mashable was able to be the partner premiere partner for this clip and look forward to seeing the film on June 8.

 
119
Kudos
 
119
Kudos

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Sprint Gets its LTE On

I had an upset stomach earlier today so I skipped tonight’s HTC/Sprint event. I’m only disappointed because this meant I couldn’t grill the Sprint people on their LTE timetable. Look, I’m glad Dan Hesse and his creepy commercials are... Continue →