“Introducing David”  

This faux-ad for Prometheus from Fox is a work of pure brilliance. The entire campaign, which I give an overview of here is extremely well constructed and is an example of a studio and ad agency understanding the audience for a film.

Tremendous work. I’m beyond proud that Mashable was able to be the partner premiere partner for this clip and look forward to seeing the film on June 8.

 
122
Kudos
 
122
Kudos

Now read this

The Newest Print Magazine Ad Format: A Real Smartphone

The CW put an innovative ad inside this week’s issue of Entertainment Weekly. Interspersed inside the pages, there is a small video screen that plays some video clips of new shows and then loads a live, real-time Twitter feed from the... Continue →