“Introducing David”  


This faux-ad for Prometheus from Fox is a work of pure brilliance. The entire campaign, which I give an overview of here is extremely well constructed and is an example of a studio and ad agency understanding the audience for a film.

Tremendous work. I’m beyond proud that Mashable was able to be the partner premiere partner for this clip and look forward to seeing the film on June 8.

 
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Screw Upgrades: The New MacBook Pro IS the Future

Apple released a new MacBook Pro this week and I want one. Badly. More than I have wanted any gadget or computing device in quite some time. The machine is pricey. With AppleCare, tax, an upgrade to 16GB of memory and a few accessories,... Continue →