“Introducing David”  


This faux-ad for Prometheus from Fox is a work of pure brilliance. The entire campaign, which I give an overview of here is extremely well constructed and is an example of a studio and ad agency understanding the audience for a film.

Tremendous work. I’m beyond proud that Mashable was able to be the partner premiere partner for this clip and look forward to seeing the film on June 8.

 
119
Kudos
 
119
Kudos

Now read this

The Genius of Kanye West

David Samuels has penned an incredible feature and profile about Kanye West for The Atlantic, perfectly titled “American Mozart.” It’s an amazing bit of culture writing serving not just as an extended review of the Watch The Throne tour... Continue →