“Introducing David”  


This faux-ad for Prometheus from Fox is a work of pure brilliance. The entire campaign, which I give an overview of here is extremely well constructed and is an example of a studio and ad agency understanding the audience for a film.

Tremendous work. I’m beyond proud that Mashable was able to be the partner premiere partner for this clip and look forward to seeing the film on June 8.

 
116
Kudos
 
116
Kudos

Now read this

Facebook and Instagram

Dammit. Just…dammit. These things always start out with the best intentions but unless you’re Amazon and Zappos they never pan out the way you want. To be clear – I’m totally happy for the Instagram team – they deserve the success they’... Continue →