“Introducing David”  

This faux-ad for Prometheus from Fox is a work of pure brilliance. The entire campaign, which I give an overview of here is extremely well constructed and is an example of a studio and ad agency understanding the audience for a film.

Tremendous work. I’m beyond proud that Mashable was able to be the partner premiere partner for this clip and look forward to seeing the film on June 8.

 
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Listening to the Web

One of my most favorite web services is Instapaper. For the last four years, it’s a service I have turned to time and time again, to reference, discover and save longform articles. After moving to New York last year, the service went... Continue →