“Introducing David”  


This faux-ad for Prometheus from Fox is a work of pure brilliance. The entire campaign, which I give an overview of here is extremely well constructed and is an example of a studio and ad agency understanding the audience for a film.

Tremendous work. I’m beyond proud that Mashable was able to be the partner premiere partner for this clip and look forward to seeing the film on June 8.

 
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The Newest Print Magazine Ad Format: A Real Smartphone

The CW put an innovative ad inside this week’s issue of Entertainment Weekly. Interspersed inside the pages, there is a small video screen that plays some video clips of new shows and then loads a live, real-time Twitter feed from the... Continue →