“Introducing David”  


This faux-ad for Prometheus from Fox is a work of pure brilliance. The entire campaign, which I give an overview of here is extremely well constructed and is an example of a studio and ad agency understanding the audience for a film.

Tremendous work. I’m beyond proud that Mashable was able to be the partner premiere partner for this clip and look forward to seeing the film on June 8.

 
119
Kudos
 
119
Kudos

Now read this

Unsinkable: The Titanic and Tennis

With the 100th Anniversary of the sinking of Titanic, we’re seeing renewed interest in re-publishing or re-telling the stories behind that famous ship. If you are going to read anything, read this excellent article in Sports Illustrated.... Continue →