“Introducing David”  

This faux-ad for Prometheus from Fox is a work of pure brilliance. The entire campaign, which I give an overview of here is extremely well constructed and is an example of a studio and ad agency understanding the audience for a film.

Tremendous work. I’m beyond proud that Mashable was able to be the partner premiere partner for this clip and look forward to seeing the film on June 8.

 
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Kudos
 
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Sprint Gets its LTE On

I had an upset stomach earlier today so I skipped tonight’s HTC/Sprint event. I’m only disappointed because this meant I couldn’t grill the Sprint people on their LTE timetable. Look, I’m glad Dan Hesse and his creepy commercials are... Continue →