“Introducing David”  


This faux-ad for Prometheus from Fox is a work of pure brilliance. The entire campaign, which I give an overview of here is extremely well constructed and is an example of a studio and ad agency understanding the audience for a film.

Tremendous work. I’m beyond proud that Mashable was able to be the partner premiere partner for this clip and look forward to seeing the film on June 8.

 
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Now read this

Liberal Arts Are Still Alive and Well At Apple

While I’m waiting for OS X Mavericks to download on this machine (I’m not sure I’m doing a clean install this time, even if I did write and test a guide to do just that), I figured I’d respond to Ben Thompson’s critique of Apple’s iPad... Continue →