“Introducing David”  


This faux-ad for Prometheus from Fox is a work of pure brilliance. The entire campaign, which I give an overview of here is extremely well constructed and is an example of a studio and ad agency understanding the audience for a film.

Tremendous work. I’m beyond proud that Mashable was able to be the partner premiere partner for this clip and look forward to seeing the film on June 8.

 
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Now read this

Flashback Check for Regular People

Update: So we’re now at 34,000 downloads and counting. Some of the news today has been about a nasty trojan targeted at Mac users that has apparently infected 600,000 machines. While most of these infestations probably occurred in... Continue →