Liberal Arts Are Still Alive and Well At Apple
While I’m waiting for OS X Mavericks to download on this machine (I’m not sure I’m doing a clean install this time, even if I did write and test a guide to do just that), I figured I’d respond to Ben Thompson’s critique of Apple’s iPad Air event from Tuesday.
Commenting on the new iPad Air ad, Thompson writes:
There are no stories, and there are no humans. It’s clever yet abstract, remarking upon what has happened, without a vision for what is now possible. That’s the thing about stories: the best storytellers – like Jobs – are so compelling because they have vision. They see what we don’t see, and they can’t be more excited to tell us about just that.
And then he concludes:
Does Apple still have vision? Yesterday’s presentation did not, and I wonder just how costly last year’s departure might have been.
To this I have just one response. It’s the best Apple commercial in years –
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